Mapping the Customer Journey

Posted by Mworks740 • July 17, 2015

The state of brand-consumer relationships hasn’t been too hot, according to a recent Silverpop webinar, “Using Customer Journey Planning to Drive Your Digital Marketing Success.” In the ideal relationship, both parties are on the same page. Recent data shows that brands and consumers are pages apart, if not in completely different books. This scary reality… Read More

How green are your bananas?

Posted by Mworks740 • November 2, 2011

I love a green banana. When they turn that lovely chartreuse, they become the perfect blend of tart and sweet. It really should come as no surprise that a book preaching the importance of green bananas would catch my eye. The Green Banana Papers: Marketing Secrets for Technology Entrepreneurs by Chris Coleman offers advice that… Read More