Judging a Book by Its Cover: Why Professional Appearance Matters for Your Business

Posted by Mworks740 • February 1, 2012

Thirty seconds. That is how long it takes for someone to form a first impression about you. Chances are, it’s before you say hello, introduce yourself or even begin the (oh so important) elevator speech. Social psychologists have determined that within that first 30 seconds, someone new takes in your personal appearance – wardrobe, grooming… Read More

Voila! The Importance of Editing

Posted by admin • January 25, 2012

A typo or grammatical error can greatly devalue the professionalism of a brand. Who can forget the media fiasco around Old Navy’s misspelled t-shirt? Discussion and commentary blanketed the social space for days, calling out the missing apostrophe. More recently on a popular design blog the classic explanation “Voila!” was spelled phonetically as “Wala!” Although… Read More