As LinkedIn becomes the largest growing professional network with 225 million members, more and more businesses are taking advantage of the tool to reach potential clients. According to Hubspot, more than half of B2B marketers that are on LinkedIn have acquired customers through the network. So how can your association leverage this professional network to […]
5 Tips for Mastering the Art of LinkedIn Prospecting Learn More »
Business owners often question the “point” of social media, in other words, “how is social media contributing to sales or increasing our ROI?” This is where the purpose of a social media strategy gets lost. You must interact before you sell. For businesses, social media is a communication method meant to build community, influence, and
Social Media ROI Part One: The Value of Creation Learn More »
In the constantly evolving market of workers’ comp, mergers and acquisitions have become a new norm. Stone Point capital acquired Progressive Medical, Healthcare Solutions acquired ScriptNet and Aetna acquired Coventry, just to name a few. While many in the business know of our involvement in the rebranding of Progressive Medical after acquisition, some of our
WorkComp Case Study: Leverage Our Industry Experience Learn More »
Attracting oil and gas companies to your business hinges upon your reputation. That is one of the observations that came out of research Marketing Works recently completed. Crafting your message begins with finding out what matters most to your audience. Potential business prospects vary upon different needs and challenges, so it is important to position
4 Key Insights for Service Providers in the Oil & Gas Industry Learn More »
