Leader of the Pack Part 1: How your company can benefit from thought leadership

Posted by Mworks740 • April 10, 2013

We are transitioning from a knowledge-based economy to a wisdom-based economy. It’s no longer just about what you know, but what you do with what you know. -Glenn Llopis, Forbes Thought leadership is frequently included as an element in Marketing Works’ strategic marketing plans. But, sometimes it’s difficult for the client to understand exactly what… Read More


Tips for Achieving Successful Content Strategy

Posted by Melissa H. • September 26, 2012

More often than not, businesses lack a formal content calendar for platforms such as social media, blogs, websites, etc. Typically businesses either don’t understand the purpose and value of a content calendar, they don’t have the in-house resources to create and manage this calendar, or both. The consequence results in last minute scrambling to put… Read More


Getting the most out of your Facebook Page

Posted by Melissa H. • May 9, 2012

Just when I thought I knew all there was to know about Facebook marketing, a recent Facebook marketing webinar I sat in on, made me realize that I’ve only scratched the surface. The webinar, The Ultimate Facebook Makeover: How to Turn Your Facebook Page into a Client-Generating Money Magnet, was led by Amy Porterfield, a… Read More