What Your Tech Company Needs to Know About Marketing

Posted by Mworks740 • October 3, 2013

As a technology company, you’ll quickly get left in the dust if you’re not on the cutting edge of your field. The same goes for your marketing strategies. In an effort to help tech companies better understand and connect with their target audience, LinkedIn recently announced a new eBook titled “The Social Bridge to the… Read More

Horizontal vs. Vertical Selling, And Why Your Website Matters

Posted by Mworks740 • August 29, 2013

Are you a horizontal seller or a vertical seller? Does it matter? I mean, at the end of the day we’re all trying to get prospects to understand why my company’s services are better than your company’s services. Well, it does matter and the real answer is you should sell both horizontally and vertically –… Read More