Essential Concepts for Social Media Strategy: Part 2
Posted by Mworks740 • July 16, 2015
Welcome to Part 2 of our three-part series, which breaks down the foundational elements of a company’s social media strategy. In part 1 of this series, we broke down the importance of vision. This entailed research, targets, a mission statement, goals and a plan. Once you can clearly “see” where you want to go and… Read More
Essential Concepts for Social Media Strategy: Part 1
Posted by Mworks740 • July 7, 2015
By now, all businesses are aware of the importance of social media in their marketing. What isn’t always so clear is if your business is actually doing it right. The purpose of this three-part series is to lay out the foundation of social media as a business tool. It really comes down to two concepts:… Read More