Measuring Media Share of Voice and What it Means to Your Company

Posted by Mworks740 • February 19, 2016

It’s no secret that companies have been cutting media clips for years. But just cutting clips alone only reveals half the picture if you don’t know how your competitors are faring and if you’re getting ROI from PR. Another common measurement barometer is only looking at impressions – don’t make this mistake. Impressions are great,… Read More