The New and Improved…

A Client Spotlight: Midwest Care Alliance

Marketing Works is excited to introduce Midwest Care Alliance, formally known as The Ohio Home, Hospice & Palliative Care Organization and DBA Ohio Home Care Organization. Midwest Care Alliance decided to change its name to better reflect the non-profit’s overall vision.

“We believe that our new name perfectly suits our evolving role as a leader and educator in the home, hospice and palliative care arena,” explains Jeff Lycan, president and chief executive officer of Midwest Care Alliance. “Our new name continues to emphasize the care and collaboration that are so essential to our work while affording us the flexibility to expand our reach beyond Ohio.”

Originally chartered in 1979, Midwest Care Alliance is the source for advancing excellence in home, hospice and palliative care. Members benefit from Midwest Care Alliance’s extensive educational offerings, advocacy and awareness initiatives, consultative services and comprehensive resources.

In addition to changing its name, Midwest Care Alliance has also taken advantage of this transition period to move to a more centrally located office. The company’s new office is located at 855 South Wall Street, Columbus, OH 43206.

“Our new space will allow us to better serve the educational, training and support needs of our members, non-members and communities both over the short and long terms,” states Lycan.

Marketing Works is excited to work with Midwest Care Alliance during this time and we look forward to the organization’s continued success! For more information about Midwest Care Alliance visit their website at

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