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About Marketing Works
A B2B marketing agency for companies with complicated, technical things to sell: workers’ comp, professional services, manufacturing and technology.
Our brand story
Our purpose is to be a conduit to success for everyone we touch.
That is what the dots in our logo stand for. The first Marketing Works mark was a set of interconnected circles, like ripples in a pond. The first ring is our own families. The next is everyone at Marketing Works and their families, then our clients and their families, then the nonprofit community around us. It is also why we are choosy about who we work with: we want to do our best work for good people.
We focus on delivering the best value to our clients and hold ourselves accountable by living out our core values. Being transparent about our services and capabilities lets us build trust and solid relationships within our team and with our clients.
Every brand has a story worth telling. We work to understand a brand’s essence, values and purpose so we can translate them into content that resonates with its audiences.
Our definition of success comes from how our clients define it. We learn their goals and objectives, build quantitative and qualitative measurements into every marketing program, and review and adjust strategy to keep the company moving forward.
We meet our clients where they are. We define success exactly where and how they define it, on their terms. If we do not hit their mark, we have not succeeded.
Our vision statement
What do we hold ourselves to?
Our team is built on a strong, ethical foundation, and we live out these four values every day.

We get it

We do what it takes

We do the right thing

We care
How does the MW-360° IDEA process work?
Your goals are best met by a cohesive, outcomes-focused B2B marketing strategy, whether the goal is more revenue or leaner operations. The IDEA Process combines research and strategic thinking into a clear approach built on how you define success.
IdentifyDiscover opportunities and what resonates with audiences.
DefineDetermine strategy and align messaging.
EngageInbound and outbound marketing to capture and convert audiences.
AssessBenchmark and continuously measure outcomes.
Where did Marketing Works start?
1987
How it started
At 22, Brenda Stier-Anstine finds herself in business when her employer suddenly closes its doors. Set on taking care of her clients, she starts delivering marketing and PR strategy on her own, the beginning of a 30-year run as a business owner.
1996
We are Marketing Works
Brenda incorporates under the name Marketing Works.
2014
An industry veteran joins
Brenda recruits industry veteran Bill Kiefaber to add digital and online expertise to the firm's marketing and PR strength. Bill becomes a partner.
2018
Ownership transition
After a multi-year transition plan, ownership passes from Brenda to Bill in March.
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.

