WorkComp Marketers is proud to announce that it took home three awards at this year’s Achievement in Marketing Awards. Each year, the American Marketing Association accepts nominations for its awards ceremony, showcasing the best work within the Columbus marketing community. Submissions are judged by a panel based on a rigorous scoring sheet. With most of the local marketing firms participating each year, competition for the awards can get very intense. Click here to view a short video highlighting this year’s top category winners (we are especially fond of minute 1:13). Below are a few short details on results from WorkComp Marketers’ winning submissions.
Progressive Medical, 2012 Medication Trends Report – Publishing (both individual and overall category award)
Feedback received from clients, prospects and sales executives was overwhelmingly positive. As a result of the report’s effective content repositioning, significant media and industry analyst coverage was received. Coverage also mentioned the new feature on government and regulatory changes.
PRIUM, 2012 Business Insurance Innovation Award – Public Relations Campaign
According to PRIUM Chief Strategy Officer, Michael Gavin, “Securing the Business Insurance Innovation Award helped our clients realize that we were serious players, we weren’t experimenting. We were actually solving a serious problem in workers’ compensation. It signaled to the marketplace and our customers that we were committed to solving the problem of medical cost management.”
Over the years, Work Comp Marketers has experienced continued success in composing award winning nominations for both our own practice and our clients. The benefits of winning industry awards are numerous, but notably include increased brand visibility, the identification of new sales leads and potential media coverage. You can read more about our success in this individual case study.