Content Marketing and Messaging
Our Process.
We facilitate messaging workshops and create a messaging map to outline your unique value proposition and show the relationships between your core features, core benefits, and supporting proof points. Understanding diverse, complex industries and creating well-crafted, optimized content that will resonate with your audiences.
Whether you're updating a website, writing an email, creating a sales presentation, or creating a social post, we help you speak to your audience's emotions by prioritizing the benefits over what the company provides. We create well-crafted, optimized content relevant to your audience and helps to ensure a foundation for clear, consistent, and compelling brand messaging.
Our Services Include:
Deep dive
Interview key team members, clients, and business partners to develop content.
Message distillation
Creation of a message map unique to your business, industry, and customer base.
Right message, right time
Integrated strategic content and message plan incorporated into all content and platforms.
Content development
Create and expertly execute a content calendar to drive results.