LinkedIn is an Asset

Posted by Mworks740 • January 23, 2023

I rely on LinkedIn in my business. But recently I have become concerned about the quality of the connection requests I am receiving. I can’t count the times in the last several weeks I have accepted a connection request and received a message immediately – trying to sell me something. No attempt was made to… Read More

LinkedIn is an Asset

Small Business Failure and Some Thoughts to Avoid It

Posted by Mworks740 • January 11, 2023

According to the US Small Business Administration, only 50% of the businesses started in the U.S. survive more than five years. The SBA goes on to say that a lack of capital is seldom the reason for failure. Rather they say small businesses fail because they don’t have a plan for attracting new customers or… Read More

Small Business Failure and Some Thoughts to Avoid It

Best Sales Tool for the Insurance Industry

Posted by Bill Kiefaber • December 24, 2022

Insurance sales representative send out mass mailings, attended networking events, conferences, fundraisers, and join country clubs all with the goal of building their book of business. Technology has changed things and provided better options to manage connecting with interested buyers. And one very effective way is LinkedIn. With LinkedIn you can even combine old methods… Read More

Best Sales Tool for the Insurance Industry

Up Front Contracts

Posted by Bill Kiefaber • December 21, 2022

As I spoke with the owner of a small engineering firm yesterday, he talked about how surprises keep popping up in many of his meetings with prospects. “I feel as if I’m giving free consulting and getting nowhere closer to a contract,” he said. “I’m not even sure this is a qualified prospect. I feel… Read More

Up Front Contracts

The salesperson is the biggest differentiator in a competitive market.

Posted by Tom Heinmiller, Guest Blogger • June 23, 2022

I read a Harvard Business Review article awhile back that emphasized that as salespeople we must sell ourselves first, our company second, and only then have we earned the right to present our product. After several tests of this approach – I believe it wholeheartedly! Prospects want to know who to trust. A salesperson’s ability… Read More

Why Prospecting is Essential to Successful Selling

Posted by Tom Heinmiller, Guest Blogger • May 11, 2022

Since the beginning of the pandemic, selling has become harder and harder! With the shift to more online interactions, buyers have become extremely comfortable with doing their own research and involving sales professionals much later in the buying cycle. This means that what made the salesperson valuable in the past no longer exists. Further, the… Read More

LinkedIn Selling Class

Posted by Mworks740 • April 6, 2022

We are excited to be hosting a session of our Welcome to LinkedIn Marketing: A Simpler Way to Prospect course on Wednesday, May 11 at 9:00 AM. During the three-hour session, we will be reviewing the following with you: Targeting: define, find and reach your ideal clients through LinkedIn Nurturing: build trust and report through LinkedIn Marketing… Read More

Turn Conversations into Customers – Part 2

Posted by Tom Heinmiller, Guest Blogger • March 4, 2022

Last week in the first of this two-part series about turning conversations into customers, we talked about the importance of having a strategy to drive lead generation for your company. We outlined some of the key components you need, including the four pillars of LinkedIn marketing to reach your target audiences by doing the right… Read More

Turn Conversations into Customers – Part 1

Posted by Tom Heinmiller, Guest Blogger • February 23, 2022

Generating leads and increasing revenue can be difficult and stressful, especially if you don’t have a strategy. However, even with a lead generation strategy, many can be ineffective because of random activities that demand hours of time and a lot of luck for consistent ROI.  One consistent problem we see from our clients is how… Read More