What is Interlinking & Why is it Important?

Posted by John Paull • July 19, 2023

In our last blog about SEO optimization, we discussed the importance of interlinking as a strategy that benefits a website’s SEO and enhances a user’s experience. By connecting different pages or assets on the same domain, interlinking can transfer link equity (ranking power) to important pages and assist Google in finding, indexing, and understanding all… Read More

Understanding the Ins & Outs of SEO

Posted by John Paull • July 12, 2023

Search Engine Optimization, or SEO, is a set of strategies and techniques aimed at improving a website’s visibility and ranking on search engine results pages and is an integral part of online marketing and website development. By implementing SEO practices, businesses can increase their online presence, attract organic traffic, and ultimately boost their brand awareness… Read More

Navigating the GA4 Transition. Are you ready?

Posted by Mworks740 • June 12, 2023

In the digital era, data-driven decision-making has become crucial for businesses to stay competitive. And, with Google’s recent announcement that it is transitioning its analytics platform from a session-based model (Universal Analytics) to an event-based model (GA4), represents a significant update and evolution of the popular web analytics platform. This mandatory transition means that instead… Read More