A Place for Characters in B2B Marketing

Posted by Mworks740 • June 12, 2015

If someone were to ask you to name 10 characters that represent brands, it would probably take you less than a minute. Tony the Tiger, Ronald McDonald, and the Red and Yellow M&M’s are instantly recognizable characters that live in the realm of business-to-consumer marketing. Now, if you were asked to name 10 characters in… Read More