Category: BrandAlignment Marketers
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How to Make Your Culture Actionable
As the number of Millennials that join our B2B strategic communications company continue to increase, we’re learning more and more about this generation in the workplace. They want growth and…
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A Place for Characters in B2B Marketing
If someone were to ask you to name 10 characters that represent brands, it would probably take you less than a minute. Tony the Tiger, Ronald McDonald, and the Red…
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MW-360 Pulse: Your Path to a Better Strategy
Marketing Works believes your goals can best be met if a cohesive, outcomes-focused strategy is put into place. Our proven and proprietary MW-360° IDEA process does just that by combining…
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Digital Marketing: 3 Tips to Improve Your Online Presence
At Marketing Works we aim to help our clients enhance their online relationships and engagement with key audiences. As a part of this mission, we’re always looking for new ideas…
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Marketing Culture, Inside and Out
If you’re interested in finding new ways to tell your company’s story, a video on company culture can be a fun way to project your company environment in a way…
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How to Discover Our True Core Values
It’s no secret that core values are an integral part of each organization’s culture. When truly ingrained throughout the company, values guide our behaviors and decisions. They represent what we…
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Branding your Culture: How cross promoting with like-minded companies can double your customer base
Jeni’s Splendid Ice Creams recently launched their grand opening at Easton Town Center. The handcrafted ice cream is full of fresh and unique flavors, and native to Columbus, Ohio. In…
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Your company can build your culture into your office, literally
The minute we walk in the door of a business, we have an immediate sense of its personality. It’s the indelible first impression. The décor is akin to the clothes…
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Is Southwest’s famous culture in jeopardy?
Over the past few weeks I have seen a lot of advertisements while watching March Madness. One ad in particular stood out to me, Southwest’s new spring campaign ‘Welcome Aboard.’…
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Part 2: Behaviors Can Be Seen – Beliefs Can’t
Because it was part of the culture of my family of origin, I believe children should be seen and not heard. That value (respect) drove my behavior as a child,…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.
