Category: BrandAlignment Marketers
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Part 1: Behaviors Can Be Seen – Beliefs Can’t
Part 1: Behaviors Can Be Seen – Beliefs Can’t Prior to initiating change it is essential to consider the beliefs and behaviors that are ingrained in the company. Behaviors can…
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Company Culture and Sustainability – The Cause and Effect
Some kinds of leaders are more susceptible to losing employees and customers, and therefore unable to achieve sustainability. This article will focus on the entrepreneurs and the flippers. They may…
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Client TechSite Announces Their New Brand
Our client TechSite – a Columbus-based business providing comprehensive infrastructure, design and engineering services for mission critical facilities – released their new brand today. With a strong commitment to customer…
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A Very Marketing Works Holiday
At this time of the year, it is a joy to pause and thank the many people who have supported our business through the year. Please take a moment and…
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Finding Your Organizational Identity
Remember the WWJD bracelets worn as a reminder to base our daily decisions on what Jesus would do? Because we know Jesus’ values, how he lived his life, and examples…
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What does your tagline say about your culture?
I was astounded to learn that Avis’ iconic slogan, “We Try Harder” has been replaced with “It’s Your Space” in an effort to target the profitable corporate user segment. New…
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Connect with Employees to Connect with Customers
“A company’s culture and a company’s brand are really just two sides of the same coin. Brand is just a lagging indicator of culture.” Tony Hsieh, CEO Zappos. Your brand…
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Let Your Company Culture Inspire Your Brand
Earlier this week, I had the opportunity to present a webinar to the Columbus Chamber of Commerce discussing how our culture (internal brand) influences our external brand. Put in human…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.
