BrandAlignment Marketers

Part 1: Behaviors Can Be Seen – Beliefs Can’t

Part 1: Behaviors Can Be Seen – Beliefs Can’t Prior to initiating change it is essential to consider the beliefs and behaviors that are ingrained in the company. Behaviors can be seen – beliefs can’t. This is most apparent in the behaviors of a company’s leadership, which everyone inside and outside the organization sees and […]

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Company Culture and Sustainability – The Cause and Effect

Some kinds of leaders are more susceptible to losing employees and customers, and therefore unable to achieve sustainability. This article will focus on the entrepreneurs and the flippers. They may see significant gains in the short term without addressing culture, but in time, these businesses are like a house with no foundation. It will crumble.

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Guiding Decisions and Behaviors – The Refectory and Company Culture

How does a restaurant earn AAA four stars for 16 consecutive years? The Refectory is the most award-winning restaurant in Columbus and has received Zagat, DiRoNa and Wine Spectator Awards, along with Five Stars from both Columbus Monthly and Columbus Dispatch. Housed in a former church, it is known for its ambiance, excellent food, massive

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Client TechSite Announces Their New Brand

Our client TechSite – a Columbus-based business providing comprehensive infrastructure, design and engineering services for mission critical facilities – released their new brand today. With a strong commitment to customer service and their clients, TechSite updated their look to reflect their commitment to maintaining the operation of their client’s mission critical facilities and providing services

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What does your tagline say about your culture?

I was astounded to learn that Avis’ iconic slogan, “We Try Harder” has been replaced with “It’s Your Space” in an effort to target the profitable corporate user segment.  New ads show businessmen driving Beemers, singing on their way to a meeting.  What does this have to do with motivating employees, living its values, or

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