Category: Company Culture
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Nearly Four Decades In: What Marketing Works’ Longevity Means for Clients
Agencies open and close constantly. A firm gets acquired, a few key people leave, a client’s contact of five years is suddenly gone, and the institutional knowledge about that account…
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No Cookie-Cutter Strategies: Why ‘We Get It’ Is More Than a Slogan
Ask most agencies what makes them different, and you will hear some version of the same three or four claims. Strategic. Data-driven. Client-focused. The words are easy to say and…
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What Makes a Good Client-Agency Relationship
Every agency will tell you they build strong client relationships. Fewer can explain what that actually means in practice. It is easy to say “we treat clients like partners.” It…
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A Process Built to Move the Needle: Inside the MW-360 IDEA Approach
Ask 10 agencies how they build a marketing plan, and you will likely get 10 different answers, most of which boil down to a list of channels they happen to…
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A Summer Full of New Possibilities
Hello everyone! I am Marketing Works’ new intern, Lynn Lower. I am currently a junior at Eastern Michigan University (EMU). I am excited to learn new skills as well as…
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Marketing Works Grows Again
Vicky Bratton brings a blend of copywriting, project management, and a host of editorial skills to the Marketing Works team.
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Bill Kiefaber to Lead BSA Simon Kenton Council Board
Bill Kiefaber, president and CEO of Marketing Works, was recently named Board President of the Simon Kenton Council of the Boy Scouts of America.
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Seasoned Marketer Joins Marketing Works
Cathy Cole, a seasoned marketing and communication professional, joined Marketing Works as our director of Client Services.
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Creating a Business That Can Run Without Me
I recently attended a workshop hosted by Heather Yakes titled 6 Secrets to a Profitable Business That Can Work Without You. Heather is an award-winning business coach and she shared strategies…
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Welcoming the New Intern
Hi everyone, my name is Sam Kowalski and I’m excited to be Marketing Works’ newest intern! As a recent graduate of Ohio State’s Fisher College of Business, I’m looking forward…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.
