Valuable Business Lessons my Daddy Taught Me
Posted by Bill Kiefaber • June 13, 2014
There is a special kind of bond that exists between most fathers and daughters. I’ll admit, I’m no exception as I’m the quintessential daddy’s little girl. There are many reasons I love my dad, but one of the things I admire most about him is how he runs a business. It’s not that he’s the… Read More
5 Tips for Mastering the Art of LinkedIn Prospecting
Posted by Mworks740 • August 1, 2013
As LinkedIn becomes the largest growing professional network with 225 million members, more and more businesses are taking advantage of the tool to reach potential clients. According to Hubspot, more than half of B2B marketers that are on LinkedIn have acquired customers through the network. So how can your association leverage this professional network to… Read More
5 Key Benefits of Marketing Automation
Posted by Bill Kiefaber • June 17, 2013
In this time consuming world, business-to-business companies are faced with the daunting task of managing lead generation and cultivation on a daily basis. Of those leads, an average of just 20 percent is sales-ready when they come into your organization. Lucky for us, there is a tool that can integrate customer relationship management with your… Read More
4 Key Insights for Service Providers in the Oil & Gas Industry
Posted by Mworks740 • May 20, 2013
Attracting oil and gas companies to your business hinges upon your reputation. That is one of the observations that came out of research Marketing Works recently completed. Crafting your message begins with finding out what matters most to your audience. Potential business prospects vary upon different needs and challenges, so it is important to position… Read More