Longevity in the agency world is rarer than it should be. Agencies open with a bold logo and an even bolder pitch, land a handful of clients, and disappear within a few years when the founder moves on or the business model doesn’t hold up. It is part of why so many marketing leaders are […]
Almost Four Decades In, and Still Picky About Who We Work With Learn More »
AI & Marketing Insights AI Can Write Your Content, But Can It Be You? The internet is drowning in AI-generated content, and consumers are tuning out. The businesses winning right now are the ones that sound unmistakably human. Here’s why authenticity just became your most valuable marketing asset. Let’s start with a number that should
AI Can Write Your Content, But Can It Be You Learn More »
AI & Marketing Insights Your Next Customer Might Be an AI Agent. Is Your Brand Ready? Agentic AI is moving from concept to reality. AI systems are now researching, recommending, and even purchasing on behalf of consumers. Here’s what that means for your marketing strategy. For as long as marketing has existed, the goal has
Your Next Customer Might Be an AI Agent. Is Your Brand Ready? Learn More »
AI & Marketing Insights Your Website Traffic Is Disappearing — And Google’s AI Is the Reason Zero-click search and AI Overviews are fundamentally changing how customers find businesses. Here’s what it means for your marketing — and why strategy matters more than ever. Something strange is happening in Google search. Your website might be ranking
Your Website Traffic Is Disappearing: Google’s AI Is the Reason Learn More »
Tariffs are no longer just a trade policy buzzword—they’re a reality shaping the bottom line for businesses across industries. Whether you’re in manufacturing, retail, or distribution, chances are you’ve felt the squeeze of rising costs due to import duties. However, the real challenge is explaining tariffs—and their impact—to your customers in a way that is
How to Communicate with Customers about Tariffs without Losing their Trust Learn More »
Insurance sales representative send out mass mailings, attended networking events, conferences, fundraisers, and join country clubs all with the goal of building their book of business. Technology has changed things and provided better options to manage connecting with interested buyers. And one very effective way is LinkedIn. With LinkedIn you can even combine old methods
Best Sales Tool for the Insurance Industry Learn More »
As I spoke with the owner of a small engineering firm yesterday, he talked about how surprises keep popping up in many of his meetings with prospects. “I feel as if I’m giving free consulting and getting nowhere closer to a contract,” he said. “I’m not even sure this is a qualified prospect. I feel
Up Front Contracts Learn More »
As we discussed in part 1 of this series, an impact statement is a tool your sales team should use early in the sales process to get the prospect’s attention by building rapport, trust and establishing credibility. A well-written impact statement does two things: Qualifies the prospect to see if they are a good fit
Impact Statements – A Redefined Approach to Selling – Part 2 Learn More »
Prospects will decide in a matter of seconds if they want to continue to listen to you, so how you start the first sales conversation is important. The fact is, without the first conversation, nothing else can happen. This means your sales team needs to be equipped with a strategy that provides a step-by-step plan
Impact Statements – A Redefined Approach to Selling – Part 1 Learn More »
Many companies suffer from unpredictable sales. And, as sales begin to slow, management invariably begins to focus on the bottom of the sales funnel. But the fact is, they’re looking in the wrong place. Problems at the bottom of the funnel almost always start at the top with poor quality leads, unpredictable lead flow, or
Grow Sales with the Lead Generation “Machine” Learn More »
