Author name: Bill Kiefaber

LinkedIn and Conversations

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2

Business Planning, Content Creation, Marketing Communications, Marketing Insights, Marketing Tips, Sales Enablement, Social Media Marketing Tips, Strategic Marketing / By

Challenges with marketing, prospecting, and selling are common to most companies. The ability to get prospects to make a decision to buy your products is vital to the success of your company. Many companies will invest in multiple marketing channels, sales training and other leadership training as the answer to the problem. However, they are […]

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LinkedIn and Conversations

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1

Business Planning, Content Creation, Marketing Communications, Marketing Insights, Marketing Tips, Sales Enablement, Social Media Marketing Tips, Strategic Marketing / By

I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business (B2B) audiences and finding effective ways to reach them and stimulate them to engage with my clients. At Marketing Works, we have helped implement all

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Creating a Business That Can Run Without Me

Business Planning, Company Culture / By

I recently attended a workshop hosted by Heather Yakes titled 6 Secrets to a Profitable Business That Can Work Without You. Heather is an award-winning business coach and she shared strategies and proven techniques to increase profitability, make a team more effective and get a grip on time management. I really enjoyed the workshop and I took

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COVID-19 Is No Excuse for Poor Customer Service

COVID-19, Current Events, Marketing Communications / By

It makes sense that during a global pandemic, companies are facing increasingly difficult challenges. However, while it is understandable that not everything can go perfectly, there is one section of your business that will make or break you in a time like this: customer service. How you communicate with your customers right now will determine

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Forward Thinking: Planning for Business After a Recession

Business Planning, COVID-19, Current Events / By

Last week, our blog was centered around how to approach business in a downturn economy. This week, we want to focus on how different approaches you take now could impact your business in the long-run. Specifically, we want to talk about why being forward-thinking is so beneficial when the economy seems to be going backward.

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How to be a Responsive, Responsible and Reliable Resource

Business Planning, COVID-19, Current Events, Marketing Communications / By

During this unprecedented time, it’s understandable that business disruptions, lack of focus, anxiety and even technology overloads are wreaking havoc with even the best client/vendor relationships. While we do want in all cases, to be empathetic and extend grace to those we rely on, there is also an opportunity for you and your business to

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4 Tips to Keeping Your Team Motivated, Productive & Happy in a ‘Work From Home’ Environment

COVID-19, Current Events / By

Over the past decade, as technology has become more advanced and virtual communications have become the norm, more people have started working from home. In some industries, such as web development or consulting, is it very common for employees to work from the comfort of their house or apartment. With the current state of the

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4 Steps to Communicating in Times of Crisis

COVID-19, Current Events, Marketing Communications / By

Given the current situation we are all facing due to COVID-19, the feeling of uncertainty is more prevalent than ever. With events being cancelled daily, travel restrictions being put in place, and laws restricting congregation, we are all unsure about what will happen next. However, there are a couple of things that we do know

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