Last week, our blog was centered around how to approach business in a downturn economy. This week, we want to focus on how different approaches you take now could impact your business in the long-run. Specifically, we want to talk about why being forward-thinking is so beneficial when the economy seems to be going backward. […]
Forward Thinking: Planning for Business After a Recession Learn More »
There’s no question that the United States, and the world as a whole, are in an economic downturn. Due to COVID-19, we could see a repeat of the 2008 recession, and some experts even think we may hit lows equal to that of the Great Depression of the 1920s and 1930s. With all the unknowns,
Prevention & Promotion: A Balancing Act in a Downturn Economy Learn More »
During this unprecedented time, it’s understandable that business disruptions, lack of focus, anxiety and even technology overloads are wreaking havoc with even the best client/vendor relationships. While we do want in all cases, to be empathetic and extend grace to those we rely on, there is also an opportunity for you and your business to
How to be a Responsive, Responsible and Reliable Resource Learn More »
This week, we want to talk about the importance of creating a 90-day plan, especially during a time like now where businesses aren’t sure what is going to happen next. While this is a short-term strategy, being prepared for the future will have long-term benefits. And, with the state of the world and COVID-19, even
The Next 90 Days Could Make or Break your Business Learn More »
Over the past decade, as technology has become more advanced and virtual communications have become the norm, more people have started working from home. In some industries, such as web development or consulting, is it very common for employees to work from the comfort of their house or apartment. With the current state of the
Given the current situation we are all facing due to COVID-19, the feeling of uncertainty is more prevalent than ever. With events being cancelled daily, travel restrictions being put in place, and laws restricting congregation, we are all unsure about what will happen next. However, there are a couple of things that we do know
4 Steps to Communicating in Times of Crisis Learn More »
On a personal level, I live by this quote. But as a marketer, my sole aim is to make sure the integrity and success of our clients is known far and wide so as to expand their brand and increase sales. My name is Shanna Chamberlain and I am excited to be a new Senior
Every quarter Marketing Works explores insights that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue to learn and share potential opportunities. Here is a look at the insights we uncovered this quarter. Insight #1: Long-form content still has a place
Three Ways to Drive Business Growth Learn More »
This year we continued to see significant merger and acquisition activity in workers’ compensation and expect this to remain a trend in 2018. While this is an exciting time filled with new opportunity, it is often one of trepidation for employees, clients and prospects. That’s why it always surprises us when companies engage in a
You have decided to merge, now what? Learn More »
One of the keys to a successful marketing initiative is to communicate the right message to the right audience via the right channel. Marketing Works frequently shares this concept with our clients and ironically, the definition for sales enablement used by many leading market intelligence companies is nearly identical. To be successful as a
Sales Enablement – Maximizing the Success of Your Sales Efforts Learn More »
