Current Events

How to Communicate with Customers about Tariffs without Losing their Trust

Business Planning, Current Events, Marketing Insights, Marketing Tips / By

Tariffs are no longer just a trade policy buzzword—they’re a reality shaping the bottom line for businesses across industries. Whether you’re in manufacturing, retail, or distribution, chances are you’ve felt the squeeze of rising costs due to import duties. However, the real challenge is explaining tariffs—and their impact—to your customers in a way that is […]

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COVID-19 Is No Excuse for Poor Customer Service

COVID-19, Current Events, Marketing Communications / By

It makes sense that during a global pandemic, companies are facing increasingly difficult challenges. However, while it is understandable that not everything can go perfectly, there is one section of your business that will make or break you in a time like this: customer service. How you communicate with your customers right now will determine

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Forward Thinking: Planning for Business After a Recession

Business Planning, COVID-19, Current Events / By

Last week, our blog was centered around how to approach business in a downturn economy. This week, we want to focus on how different approaches you take now could impact your business in the long-run. Specifically, we want to talk about why being forward-thinking is so beneficial when the economy seems to be going backward.

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How to be a Responsive, Responsible and Reliable Resource

Business Planning, COVID-19, Current Events, Marketing Communications / By

During this unprecedented time, it’s understandable that business disruptions, lack of focus, anxiety and even technology overloads are wreaking havoc with even the best client/vendor relationships. While we do want in all cases, to be empathetic and extend grace to those we rely on, there is also an opportunity for you and your business to

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4 Tips to Keeping Your Team Motivated, Productive & Happy in a ‘Work From Home’ Environment

COVID-19, Current Events / By

Over the past decade, as technology has become more advanced and virtual communications have become the norm, more people have started working from home. In some industries, such as web development or consulting, is it very common for employees to work from the comfort of their house or apartment. With the current state of the

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