Given the current situation we are all facing due to COVID-19, the feeling of uncertainty is more prevalent than ever. With events being cancelled daily, travel restrictions being put in place, and laws restricting congregation, we are all unsure about what will happen next. However, there are a couple of things that we do know […]
4 Steps to Communicating in Times of Crisis Learn More »
On a personal level, I live by this quote. But as a marketer, my sole aim is to make sure the integrity and success of our clients is known far and wide so as to expand their brand and increase sales. My name is Shanna Chamberlain and I am excited to be a new Senior
Every quarter Marketing Works explores insights that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue to learn and share potential opportunities. Here is a look at the insights we uncovered this quarter. Insight #1: Long-form content still has a place
Three Ways to Drive Business Growth Learn More »
This year we continued to see significant merger and acquisition activity in workers’ compensation and expect this to remain a trend in 2018. While this is an exciting time filled with new opportunity, it is often one of trepidation for employees, clients and prospects. That’s why it always surprises us when companies engage in a
You have decided to merge, now what? Learn More »
One of the keys to a successful marketing initiative is to communicate the right message to the right audience via the right channel. Marketing Works frequently shares this concept with our clients and ironically, the definition for sales enablement used by many leading market intelligence companies is nearly identical. To be successful as a
Sales Enablement – Maximizing the Success of Your Sales Efforts Learn More »
Every quarter, Marketing Works identifies insights that help businesses meet their goals. We make it a priority to stay on top of marketing trends that allow us to continue to uncover potential opportunities for our clients. Here is a look at the insights we uncovered this quarter. Insight #1: Public relations is becoming more important
Allow Your Company to Shine Through Learn More »
Every quarter Marketing Works explores insight that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue to learn and share potential opportunities. Here is a look at the insights we uncovered this quarter. Insight #1: B-to-B agencies are becoming more integrated
Looking Ahead as B-to-B Marketing Trends Continue to Change Learn More »
Each quarter, Marketing Works explores trends impacting our clients and their ability to meet business goals. We also uncover potential opportunities that will help companies engage audiences to close sales faster. Here is a snapshot of the insights uncovered for this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Brand is critical to
Insights on Ideas and Trends that will Impact B-to-B Companies in 2017 Learn More »
How many business owners and chief executive officers feel confident that marketing initiatives are tied to their organization’s business goals and objectives? And, what is the biggest obstacle most companies face when it comes to measurement of their marketing initiatives? We discussed the challenge of measuring marketing ROI during our latest Meeting of the Minds
Each quarter, Marketing Works explores trends impacting our clients and their ability to meet their business goals. We also uncover potential opportunities that will help them engage audiences to close sales faster. Here is a snapshot of the insights uncovered this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Purchasing departments are dramatically
Insights Impacting the Way B-to-B Companies Market and Sell Products and Services Learn More »
