Author name: Bill Kiefaber

Strategic Planning for a Successful Public Awareness Campaign

Energy Marketers, Marketing Tips / By

The energy industry, comprised of renewable, solar power, sustainable and solar and wind power, is constantly changing and developing. Public support continues to have a major impact in generating movements and staying relevant within the market. In a time of financial pressures and tough market conditions, renewable energy in particular relies on awareness to sustain. […]

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4 Reasons Why Your Business Needs Google Business Photos

Marketing Tips / By

Raising Your Visibility over the Competition Have you ever wanted to take your business to the next level? Well now you can. Google’s Business Photos feature leverages 360 degree panorama photography combined with the power of Google search to effectively present an inside, virtual tour of your business. A lot like Google’s ‘Street View’ on

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Know thy Client

Marketing Tips / By

In order to produce great results you have to not only know what you’re talking about, but know who you’re talking to and what matters to them. Working in a b2b environment, Marketing Works understands the importance of truly getting to know a client and their industry. Following simple guidelines will help you discover more

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Client Accurately Predicts 5 of 6 Awards with Big Data

Client News / By

Congratulations to our client, Farsite! Farsite is a Columbus-based data scientist firm that builds statistical models providing the opportunity to make educated decisions from data. Farsite took a unique approach in helping the average person understand big data by bringing it to the big screen. The company began an Oscar Forecast at the beginning of

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