We have compiled a list of helpful resources to help you create the marketing plan that suits your company and your clients. The resources listed range from books and newsletters to blogs and videos. Whether you’re having a calm day at your desk or running errands for your business, these resources are aptly available. There […]
Market to Your Market Learn More »
Networking is an important business activity. It provides opportunities for meeting prospective clients, exchanging information and gaining technical tips. If you choose one area to focus on to impact the growth of your business it should be networking. Doing excellent work is expected today, but it will no longer keep you in business. You must
Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 3 Learn More »
Challenges with marketing, prospecting, and selling are common to most companies. The ability to get prospects to make a decision to buy your products is vital to the success of your company. Many companies will invest in multiple marketing channels, sales training and other leadership training as the answer to the problem. However, they are
Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2 Learn More »
I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business (B2B) audiences and finding effective ways to reach them and stimulate them to engage with my clients. At Marketing Works, we have helped implement all
Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1 Learn More »
We continue our series on 2020 marketing trends with trend #5: Solving the Challenge of Dark Social Sharing. Understanding Dark Social It may sound ominous, but “dark” social traffic is a reality of today’s world. The term refers to the estimated 84% of all social sharing traffic that takes place in email, text, and private
Shedding Light on Dark Social Traffic Learn More »
In this day and age, if your business doesn’t have a social media presence, then you’re behind the times. Even just two years ago, almost 90% of B2B businesses were on at least one social network. However, you don’t just want to jump on any and all social media channels. You need to have
5 Advantages of Using a Social Media Content Calendar Learn More »
When it comes to social media, it feels like there’s a new change every day – and the ideal image sizes for each social media channel is no exception. Facebook pictures should be sized differently than Twitter pictures, which in turn need to be sized differently than LinkedIn pictures; it’s a confusing mess of resolutions
Social Media Image Sizing Guide Learn More »
Marketing is divided into two categories: B2B and B2C. There is quite a distinction between the two in the way they market, primarily because of the differences in their audiences. Why don’t more marketers take what works in one industry and apply it to another? We’re going to show you how to apply three B2C
3 Ways B2B Can Apply B2C Principles Learn More »
Here at Marketing Works, enriching our own marketing knowledge and expertise is something we value. We’d like to think we know everything about social media, but because it’s constantly growing and ever-changing it’s challenging to stay ahead of the game. With this being said, our team had the opportunity to sit in on Alistair Wheate’s
The LOGICal Way to Approach Social Learn More »
In this third and final part of our series on creating social media strategies, we’ll give you a practical example of how you can put your strategy into motion. In part 1, we emphasized the importance of vision. Remember, you have to “see” where you’re going before you begin marching forward. Mapping out a detailed
Essential Concepts for Social Media Strategy: Part 3 Learn More »
