Category: Social Media Marketing Tips
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Market to Your Market
We have compiled a list of helpful resources to help you create the marketing plan that suits your company and your clients. The resources listed range from books and newsletters…
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By Bill Kiefaber, President, Marketing Works
Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 3
Networking is an important business activity. It provides opportunities for meeting prospective clients, exchanging information and gaining technical tips. If you choose one area to focus on to impact the…
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By Bill Kiefaber, President, Marketing Works
Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2
Challenges with marketing, prospecting, and selling are common to most companies. The ability to get prospects to make a decision to buy your products is vital to the success of…
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By Bill Kiefaber, President, Marketing Works
Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1
I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business…
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Shedding Light on Dark Social Traffic
We continue our series on 2020 marketing trends with trend #5: Solving the Challenge of Dark Social Sharing. Understanding Dark Social It may sound ominous, but “dark” social traffic is…
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5 Advantages of Using a Social Media Content Calendar
In this day and age, if your business doesn’t have a social media presence, then you’re behind the times. Even just two years ago, almost 90% of B2B businesses…
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Social Media Image Sizing Guide
When it comes to social media, it feels like there’s a new change every day – and the ideal image sizes for each social media channel is no exception. Facebook…
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3 Ways B2B Can Apply B2C Principles
Marketing is divided into two categories: B2B and B2C. There is quite a distinction between the two in the way they market, primarily because of the differences in their audiences.…
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The LOGICal Way to Approach Social
Here at Marketing Works, enriching our own marketing knowledge and expertise is something we value. We’d like to think we know everything about social media, but because it’s constantly growing…
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Essential Concepts for Social Media Strategy: Part 3
In this third and final part of our series on creating social media strategies, we’ll give you a practical example of how you can put your strategy into motion. In…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.
