Social Media Marketing Tips

People networking

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 3

Networking is an important business activity. It provides opportunities for meeting prospective clients, exchanging information and gaining technical tips. If you choose one area to focus on to impact the growth of your business it should be networking. Doing excellent work is expected today, but it will no longer keep you in business. You must […]

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LinkedIn and Conversations

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2

Challenges with marketing, prospecting, and selling are common to most companies. The ability to get prospects to make a decision to buy your products is vital to the success of your company. Many companies will invest in multiple marketing channels, sales training and other leadership training as the answer to the problem. However, they are

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LinkedIn and Conversations

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1

I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business (B2B) audiences and finding effective ways to reach them and stimulate them to engage with my clients. At Marketing Works, we have helped implement all

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The LOGICal Way to Approach Social

Here at Marketing Works, enriching our own marketing knowledge and expertise is something we value. We’d like to think we know everything about social media, but because it’s constantly growing and ever-changing it’s challenging to stay ahead of the game. With this being said, our team had the opportunity to sit in on Alistair Wheate’s

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7 Photo Editing Resources For Your Visual Marketing

A recent study found that people remember 80 percent of what they see, making visual communication in social media even more important. Since social media is an integral outlet for marketing professionals, it is imperative to create eye-catching graphics that engage the viewer. This blog post features the top resources for creating graphics and modifying

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