COVID-19 has, and will continue to, impact many experiences for all of us. And this was by no means an exception for my time at Marketing Works. When I started my Internship with Marketing Works earlier this summer, the team had just returned to the office from working remotely. Then in mid-July, we went back […]
A Unique End to a Summer Internship Learn More »
After five months working as a Marketing and Communications Intern with Marketing Works, the experience I have gained has been priceless. Throughout my time here, I have participated in a wide range and variety of client initiatives, working with a wonderful team to accomplish our clients’ goals. I am grateful for the opportunity to work
An Invaluable Experience Learn More »
The final trend in our blog series on marketing trends for 2020 is experiential marketing, which involves creating an immersive, physical experience centered around your brand. Whether that means allowing customers to gain hands-on experience with your product or simply holding an in-person or live-streamed event that conveys your brand’s culture and values, this is
Create a Unique Experience Around Your Brand Learn More »
We continue our series on 2020 marketing trends with trend #5: Solving the Challenge of Dark Social Sharing. Understanding Dark Social It may sound ominous, but “dark” social traffic is a reality of today’s world. The term refers to the estimated 84% of all social sharing traffic that takes place in email, text, and private
Shedding Light on Dark Social Traffic Learn More »
As a follow-up to our last blog, Consumer Relationship Trends for the New Year, Marketing Works is bringing you an in-depth look at another trend: kick the bad habit of banking on short-term tactics and start putting more focus on long-term strategies. Don’t Get Hung Up on the Short-Term B2B marketers have a tendency to
Find Success in 2020 by Thinking Long-Term Learn More »
As 2019 draws to a close, Marketing Works has its sights set on the future. Through research and experience, we discovered key trends in digital and content marketing that will be increasingly relevant for marketers in 2020. Trend #1: Social Messaging Apps Businesses are already utilizing private social messaging apps like WhatsApp, WeChat, and Facebook
Consumer Relationship Trends for the New Year Learn More »
On May 16th, 2019 Marketing Works’ hard work was recognized as we were presented three awards at the PRSA PRism Awards held in downtown Columbus. We can’t think of a better feeling than working with our clients to achieve positive results through quality and efficient work. We received a PRism Award in the category of
Marketing Works’ Passion and Dedication Shines at the 2019 PRism Awards Learn More »
