Category: Uncategorized
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Find Your Ideal Client in 5 Easy Steps
As you embark on your entrepreneurial journey, one of the most crucial tasks is to define your target audience. However, it’s not just about who you want to sell to;…
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Building Motivation for You and Your Team
Motivation is an important part of any work environment. It keeps the team focused and energized. Assignments get completed, client relationships get stronger, and the workplace becomes a more pleasant…
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The Importance of Visuals in Social Posts: A How-to Guide
Creating social media posts inevitably means that you will need to use a graphic of some kind. You might be wondering why. Well, graphics are eye-catching and help to focus…
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What is Strategy?
Like it says on our home page, “we are a B2B marketing and public relations firm that uses strategy to get results based on how you define success.” But what…
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There’s a Time for Everything
Just as soon as I got settled here, it’s already time to move on. This internship was great and has been quite an adventure. The skills I learned are invaluable not…
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8 Tips for Writing Better Emails
Email is a significant part of daily communication for professionals in the business-to-business world. You’ve all experienced an email that was lengthy, ineffective or difficult to understand. After all, the…
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Better serve your clients through vendor education
Recently our account team had the opportunity to tour Press Works, a bindery and specialties vendor in Plain City, Ohio. Our long-time contact, Jim Lucas, showed us their extensive printing…
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Workplace wellness taken to a new level!
My co-workers and I recently experienced something at the office none of us ever expected. I mean, this type of thing typically takes place in a private room, with relaxing…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.
