Uncategorized

Is direct marketing dead? In the rush of social media, the focus has shifted to new e-campaigns. But in the midst of Twitter, Facebook and other social medias, don’t forget about the importance of direct marketing campaigns. The social media market is saturated with brands, and it can make your company’s message get lost in

Why Blogging is More Essential Now than Ever Before We spoke briefly last week about the importance of blogs with the development of Google Instant. Now that Google is returning your search queries instantly, blogs are being pulled to the top of the search results- even before your company website. This evolution explains why blogs

Last week we attended the Social Media ROI: Being Seen is Not Enough conference hosted by Business Wire. We dove into social media practices and tools, and discussed finding the value behind it for our clients and ourselves. Some of the most important insights we gained in this conference were the most basic. Here are

A Client Spotlight Marketing Works is proud to announce our newest client, Tier One Relocation. The company offers moving services to Department of Defense approved carriers. Tier One provides door-to-door deliveries and creates a network for military transportation companies. Tier One’s unique approach allows them to service their clients with ease and flexibility. The government’s

Labor Day was first celebrated back in 1882 to pay tribute to the contributions that the American worker has made to the strength, prosperity, and well-being of our country. As Labor Day quickly approaches, all of us at Marketing Works would like to thank our team and clients for your hard work and support over

It seems everywhere you look today, people are talking about social media. Twitter, Foursquare, Facebook and the like now rule the conversations of many individuals both in the marketing world and beyond. Nevertheless, when such strides are taking place in the technological world, it becomes easy to overlook the importance of other types of communication.

A Client Spotlight  Ever wonder how that picture on your favorite t-shirt got there? Simple answer? Yes, a heat transfer. Simple process? No, but Air Waves, Inc. has been perfecting the method since it’s inception in 1983.  Based in Columbus, Ohio, Air Waves, Inc. is a leading textile imprinting business that decorates millions of garments

In the world of social media, creating a presence and protecting your brand are extremely important, but they are only part of the overall strategy. An often overlooked component of social media is measuring the impact it has on your business as a whole. In our previous posts, we shared tips for entering the realm