Healthcare Marketers

Healthcare Meeting of the Minds: A Forum for Healthcare Executives

Healthcare Marketers, Marketing Tips, Marketing Works News / By

With the ever-changing healthcare climate, providers’ resources are being pulled in two very different directions – compliance and culture.  For now, compliance with government regulations is the priority, but consumerism is rising, and thus the need for a major culture shift to not only effectively treat health issues, but to treat people right in order […]

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MW-360 Pulse: Your Path to a Better Strategy

BrandAlignment Marketers, Energy Marketers, Healthcare Marketers, Marketing Tips, Marketing Works News / By

Marketing Works believes your goals can best be met if a cohesive, outcomes-focused strategy is put into place. Our proven and proprietary MW-360° IDEA process does just that by combining research, best practices and strategic thinking to build a clearly defined approach based on your definition of success. We invite you the opportunity to see

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4 Do’s and Don’ts of Social Media in Healthcare

Healthcare Marketers / By

Social media is a great tool for marketers to leverage for their clients, especially in the healthcare industry where social media platforms are changing the ways of patient interaction. A Pew Internet and American Life Project study found that 72 percent of internet users say they look for health information online. Even healthcare leaders are

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Marketing Works and Drug Safe Worthington Celebrate the National Red Ribbon Campaign

Client News, Company Culture, Healthcare Marketers / By

We are happy to announce that as part of our ongoing commitment to remain socially responsible, Marketing Works recently engaged in a relationship with Drug Safe Worthington. The goal of Drug Safe Worthington is to mobilize efforts to promote a culture that prevents drug and alcohol abuse while supporting individuals and families affected by substance

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Healthcare Case Study: The Power of Content Marketing and Media Relations

Client News, Healthcare Marketers / By

When you receive medical treatment, you want the best of the best. The best doctor, the best nurses and the best equipment to ensure everything goes as smoothly as possible. And although it may not be the first thing that comes up during discussions of care, that includes intravenous therapy and catheters and how they

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