Social Media ROI Part One: The Value of Creation
Posted by Mworks740 • June 27, 2013
Business owners often question the “point” of social media, in other words, “how is social media contributing to sales or increasing our ROI?” This is where the purpose of a social media strategy gets lost. You must interact before you sell. For businesses, social media is a communication method meant to build community, influence, and… Read More
3 Reasons Why Energy Industry Companies Should Use Microsites
Posted by Mworks740 • June 20, 2013
When attracting new cliental in the energy industry, offering an incentive to diversify your company from the competition can be a great way to gain attention. Combine that with a strong benefit, and turn prospects into clients. It is vital, however, to communicate that benefit and differentiator to potential clients in a way that is… Read More