How to Discover Our True Core Values

Posted by Mworks740 • June 25, 2013

It’s no secret that core values are an integral part of each organization’s culture.  When truly ingrained throughout the company, values guide our behaviors and decisions. They represent what we stand for and believe in. We are followers of Jim Collins’ work, and his belief that core values should never change. Operating practices and cultural norms,… Read More


Company culture: What’s your icon?

Posted by Mworks740 • April 11, 2012

Every company has a logo.  But how many organizations have an icon that represents what it stands for?  In my work helping companies articulate their culture, we often “personify” the company, using its personality and values to create a snapshot of who the company would be if it were a person.  It is given a… Read More