One of the keys to a successful marketing initiative is to communicate the right message to the right audience via the right channel. Marketing Works frequently shares this concept with our clients and ironically, the definition for sales enablement used by many leading market intelligence companies is nearly identical. To be successful as a […]
Sales Enablement – Maximizing the Success of Your Sales Efforts Learn More »
Every quarter Marketing Works explores insight that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue to learn and share potential opportunities. Here is a look at the insights we uncovered this quarter. Insight #1: B-to-B agencies are becoming more integrated
Looking Ahead as B-to-B Marketing Trends Continue to Change Learn More »
The state of brand-consumer relationships hasn’t been too hot, according to a recent Silverpop webinar, “Using Customer Journey Planning to Drive Your Digital Marketing Success.” In the ideal relationship, both parties are on the same page. Recent data shows that brands and consumers are pages apart, if not in completely different books. This scary reality
Mapping the Customer Journey Learn More »
