Tag: engagement

July 1, 2013

Social Media ROI Part Two: Tips for Measuring

Last week we took a look at the value of social media engagement the Social Media Today webinar “Tying Tweets to Profits: Can 140 Characters Deliver ROI?” brought to our…
June 27, 2013

Social Media ROI Part One: The Value of Creation

Business owners often question the “point” of social media, in other words, “how is social media contributing to sales or increasing our ROI?” This is where the purpose of a…
June 17, 2013
By Bill Kiefaber, President, Marketing Works

5 Key Benefits of Marketing Automation

In this time consuming world, business-to-business companies are faced with the daunting task of managing lead generation and cultivation on a daily basis. Of those leads, an average of just…

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