3 Employee Engagement Tips to Boost Morale in the Workplace
Posted by Mworks740 • July 11, 2013
According to Gallup, only 30 percent of the U.S. workforce is engaged in their work. What does this mean for your employee morale? Less productivity, less motivation and less satisfaction for employees. When your workforce lacks these fundamentals for producing good work, your company lacks – well, talent. Creating an inviting culture that engages your… Read More
Social Media ROI Part Two: Tips for Measuring
Posted by Mworks740 • July 1, 2013
Last week we took a look at the value of social media engagement the Social Media Today webinar “Tying Tweets to Profits: Can 140 Characters Deliver ROI?” brought to our attention. Now that we’ve explored the intrinsic value social media creates for businesses, how do we measure it? There are many factors that impact determining… Read More
Social Media ROI Part One: The Value of Creation
Posted by Mworks740 • June 27, 2013
Business owners often question the “point” of social media, in other words, “how is social media contributing to sales or increasing our ROI?” This is where the purpose of a social media strategy gets lost. You must interact before you sell. For businesses, social media is a communication method meant to build community, influence, and… Read More
5 Key Benefits of Marketing Automation
Posted by Bill Kiefaber • June 17, 2013
In this time consuming world, business-to-business companies are faced with the daunting task of managing lead generation and cultivation on a daily basis. Of those leads, an average of just 20 percent is sales-ready when they come into your organization. Lucky for us, there is a tool that can integrate customer relationship management with your… Read More