Essential Concepts for Social Media Strategy: Part 2

Posted by Mworks740 • July 16, 2015

Welcome to Part 2 of our three-part series, which breaks down the foundational elements of a company’s social media strategy. In part 1 of this series, we broke down the importance of vision. This entailed research, targets, a mission statement, goals and a plan. Once you can clearly “see” where you want to go and… Read More

Essential Concepts for Social Media Strategy: Part 1

Posted by Mworks740 • July 7, 2015

By now, all businesses are aware of the importance of social media in their marketing. What isn’t always so clear is if your business is actually doing it right. The purpose of this three-part series is to lay out the foundation of social media as a business tool. It really comes down to two concepts:… Read More

15 Tips For Your Next Networking Event

Posted by Melissa H. • May 19, 2015

Have you ever walked into a networking event feeling incredibly awkward and thought, “Wow, I wish someone at Marketing Works would write a blog post featuring tips for my next networking event?” Well, this is your lucky day.  Grab your business cards, prep your elevator speech and buckle up, because you’re on the fast track… Read More

Marketing Works Team Spotlight: Alexandra C.

Posted by Melissa H. • March 27, 2015

Marketing Works is pleased to announce Alexandra Can as the newest Account Manager. Alexandra joins us after several years at software startup RES, where she was the Director of Marketing. Originally from Columbus, Ohio, Alexandra is an alumna of The Ohio State University and holds a B.A. in Strategic Communications with a minor in Textiles and… Read More

4 Ways Your Business Can Benefit From Using Tumblr

Posted by Mworks740 • June 26, 2014

While Facebook and Twitter rely heavily on the timing and frequency of posts, Tumblr flourishes on a constant stream of images. Tumblr is a blogging community that revolves around media and culture that combines a variety of aspects from many of the major social media sites. For example, similar to a “retweet,” Tumblr allows you… Read More

5 Ways to Salvage Your Online Reputation

Posted by Mworks740 • May 15, 2014

The past few months in the media have been all about bringing down individuals to hopeless depths of scandal and humiliation based on their unpopular social beliefs. Online content and social media are playing a significant role in changing how the public views an individual or group, and it’s critical to learn how to effectively… Read More

6 Ways to Improve Your Social Media Presence

Posted by Mworks740 • April 9, 2014

  Although social media hasn’t been around for decades, there are already some patterns forming in the industry that are easy to fall into. Reevaluate your online presence based on what is working and what isn’t. Are you falling into habits that aren’t pushing you ahead? Consider taking a little risk by initiating a new… Read More

Using Social Media for a Product Launch

Posted by Mworks740 • March 6, 2014

Social media is used for many purposes — sharing relevant industry information, having discussions with your clients or customers and general promotion of your products and services. But have you ever thought of using social media before your business even opens? Well before the release of a product or opening of a business is the… Read More

5 Tips for Mastering the Art of LinkedIn Prospecting

Posted by Mworks740 • August 1, 2013

As LinkedIn becomes the largest growing professional network with 225 million members, more and more businesses are taking advantage of the tool to reach potential clients. According to Hubspot, more than half of B2B marketers that are on LinkedIn have acquired customers through the network. So how can your association leverage this professional network to… Read More