Share of Voice for Media Relations

Posted by Mworks740 • December 17, 2013

Share of Voice is the percentage of all online content and conversations about your company, compared to your competitors. Knowing where you stand on a quantitative, qualitative and tonal basis is essential when evaluating your positioning. Is your company talked about positively or negatively? How are you responding? Is your company present in essential conversations?… Read More

6 dos and don’ts for pitching a reporter via Twitter

Posted by Bill Kiefaber • July 8, 2013

Technology continues to force industries to evolve. In order to stay top-of-mind, public relations practitioners must adapt to these changes and incorporate the necessary tools for delivering their client’s message to the right audience. Beyond the traditional pitching techniques, PR practitioners are using social media to secure stories. Here are some dos and don’ts for… Read More