6 Ways to Rebuild Reputation with PR after a Crisis

Posted by Mworks740 • March 20, 2014

Just about everyone has heard of or been affected by the Target credit card crisis where over 40 million credit card numbers were stolen after hackers installed malware to get into the retail store’s payment system. In doing so, the hackers obtained credit card numbers of consumers who visited Target locations throughout the country. How… Read More

Strategic PR: The Problem with Spam Pitches

Posted by Mworks740 • December 2, 2013

In the public relations arena, it is crucial to know your audience. Casting a wide net when it comes to pitching  media contacts doesn’t translate as covering all your bases. In fact, this tactic wastes your time and strains the media’s patience. Recently, The Haggler from the New York Times decided it was time to… Read More

6 dos and don’ts for pitching a reporter via Twitter

Posted by Bill Kiefaber • July 8, 2013

Technology continues to force industries to evolve. In order to stay top-of-mind, public relations practitioners must adapt to these changes and incorporate the necessary tools for delivering their client’s message to the right audience. Beyond the traditional pitching techniques, PR practitioners are using social media to secure stories. Here are some dos and don’ts for… Read More