5 Tips for Mastering the Art of LinkedIn Prospecting

Posted by Mworks740 • August 1, 2013

As LinkedIn becomes the largest growing professional network with 225 million members, more and more businesses are taking advantage of the tool to reach potential clients. According to Hubspot, more than half of B2B marketers that are on LinkedIn have acquired customers through the network. So how can your association leverage this professional network to… Read More


3 Important Elements Your Statement of Qualifications Needs

Posted by Mworks740 • July 25, 2013

Your unique position in the ever-evolving energy industry depends on how you communicate your expertise and experience. To effectively portray your credibility and capabilities to potential clients, a statement of qualifications (SOQ) is essential and characteristically expected. When producers look to identify a new partner they typically seek information on experience, capacity, personnel, current activity… Read More


3 Reasons Why Energy Industry Companies Should Use Microsites

Posted by Mworks740 • June 20, 2013

When attracting new cliental in the energy industry, offering an incentive to diversify your company from the competition can be a great way to gain attention. Combine that with a strong benefit, and turn prospects into clients. It is vital, however, to communicate that benefit and differentiator to potential clients in a way that is… Read More