Connect with Employees to Connect with Customers

Posted by Mworks740 • August 17, 2012

“A company’s culture and a company’s brand are really just two sides of the same coin. Brand is just a lagging indicator of culture.” Tony Hsieh, CEO Zappos. Your brand means nothing if your internal culture doesn’t reflect it every day. Imagine calling Zappos to place an order and getting a crabby person.  You can… Read More

Slang and Filler Words to Avoid in Business Conversations

Posted by Mworks740 • August 14, 2012

Whether you are presenting a new proposal, hosting a debate or engaging in professional conversation, there are a few words and phrases you should try to avoid. Using slang or filler words can distract and annoy your audience. More importantly, these words can erode your audience’s confidence in what you have to offer. Avoid the… Read More

Is Your Organization Ready for the Unexpected?

Posted by Bill Kiefaber • August 3, 2012

None of us expects a crisis to happen – hence why it is a crisis. And yet it only takes one incident to cause your organization potential harm to its reputation, credibility and bottom line. So why don’t the vast majority of companies and nonprofit organizations have a crisis communications plan in place? Answers we… Read More

Four Proofing Pointers for Producing Flawless Copy

Posted by Melissa H. • July 27, 2012

Proofreading is an important element of success in the business world that’s often overlooked. Sending a proposal to a prospect that’s full of punctuation and grammatical errors for instance, could cost you the prospect’s business and potentially earn you a reputation of producing shoddy work. While proofreading can sometimes be a timely task due to… Read More