12 weeks ago, I received two important phone calls within 24 hours. The first call was a full-time job offer at a logistics firm in Columbus; the second, an offer to be the Spring Marketing Communications intern at Marketing Works. A few days ago, I was asked what made me choose the temporary internship over […]
People Come And Go, But Culture Is Enduring Learn More »
Because it was part of the culture of my family of origin, I believe children should be seen and not heard. That value (respect) drove my behavior as a child, especially in the company of adults. This very basic example of behaviors modeling beliefs can be extended to corporate America where I believe values should
Part 2: Behaviors Can Be Seen – Beliefs Can’t Learn More »
Some kinds of leaders are more susceptible to losing employees and customers, and therefore unable to achieve sustainability. This article will focus on the entrepreneurs and the flippers. They may see significant gains in the short term without addressing culture, but in time, these businesses are like a house with no foundation. It will crumble.
Company Culture and Sustainability – The Cause and Effect Learn More »
At this time of the year, it is a joy to pause and thank the many people who have supported our business through the year. Please take a moment and enjoy our holiday wishes for you. Happy Holidays, The Marketing Works Team
A Very Marketing Works Holiday Learn More »
Remember the WWJD bracelets worn as a reminder to base our daily decisions on what Jesus would do? Because we know Jesus’ values, how he lived his life, and examples that he shared, the WWJD question is easy to answer across a broad spectrum of circumstances. We can be fairly certain we will make good
Finding Your Organizational Identity Learn More »
In today’s fast-paced, technology-rich world, we find ourselves less willing to wait on well, just about anything. And, Google recognizes and understands our sense of urgency so they have taken our search capabilities to the next level with the creation of the Knowledge Graph. Launched in May 2012, the Knowledge Graph takes the concept of
Google Knowledge Graph—The NextGen of Online Search Learn More »
Business is competitive. Depending on your industry, you are likely watched by regulators, elected officials, current customers and their communities. How you act and respond to everyday occurrences will play a big role on how all these groups perceive you. How you prepare for the unknown and take proactive steps to ensure you are ready
5 must-haves in your communications strategy Learn More »
I was astounded to learn that Avis’ iconic slogan, “We Try Harder” has been replaced with “It’s Your Space” in an effort to target the profitable corporate user segment. New ads show businessmen driving Beemers, singing on their way to a meeting. What does this have to do with motivating employees, living its values, or
What does your tagline say about your culture? Learn More »
Smartphones have made our lives easier, especially in comparison to their rudimentary predecessors. We have made a leap into the future over the course of only a few years and now, about 45% of U.S. cell phone users carry a smartphone around in their pocket, basically a mini computer. With the smartphone comes the wonderful
6 Must-Have Apps for your Smartphone Learn More »
“A company’s culture and a company’s brand are really just two sides of the same coin. Brand is just a lagging indicator of culture.” Tony Hsieh, CEO Zappos. Your brand means nothing if your internal culture doesn’t reflect it every day. Imagine calling Zappos to place an order and getting a crabby person. You can
Connect with Employees to Connect with Customers Learn More »
