Hi, My name is Meghan Fitzsimmons. I was born and raised in Columbus, Ohio but I am currently pursuing a degree at the University of Arizona in Tucson, Arizona. My major is Communication and I have declared a double minor in Marketing and Public Relations. Being able to collaborate with Marketing Works as an intern […]
Embarking on a Journey Learn More »
Hello everyone! My name is Grace McMonagle, and I am overjoyed to join the team as Marketing Works’ newest summer intern. I am an upcoming Senior at the University of Dayton studying Marketing and Management in the School of Business Administration. I am beyond appreciative of the teams’ open arms and the opportunities they have
The Start of Something New Learn More »
Cold calling is a key component of a company’s sales cadence, but the success rate of it is less than 3%. After seeing that statistic, your first question might be “Does cold calling still work?” The answer? It all depends on you, and how effectively you are approaching the prospect and the call. What is
Does cold calling still work? Learn More »
How well do you know your customers? Do you know what type of information will pique their interest, and help them make a purchasing decision? Your prospective and current customers are at different places in the buying journey. With 57% of the buying decision already made before your sales team has a chance to sell,
The Customer Journey, the Big Idea & the Role of Content Learn More »
Are you running your business, or is your business running you? This is a question many business owners contemplate. Common frustrations include feeling a lack of control, profit (or lack thereof) or feeling like you’ve tried everything, but nothing is working. During our Meeting of the Minds (MOM) event on December 13 held at The
Meeting of the Minds: Getting a Grip on Your Business Learn More »
If you’re like a lot of C-Level business professionals, you know just enough about social media to be dangerous, but you lack a solid understanding of how to make your social channels work for you and your company. In our last Meeting of the Minds event held on July 20, we discussed techniques on leveraging
Meeting of the Minds: Leveraging LinkedIn to Grow Your Business Learn More »
12 weeks ago, I received two important phone calls within 24 hours. The first call was a full-time job offer at a logistics firm in Columbus; the second, an offer to be the Spring Marketing Communications intern at Marketing Works. A few days ago, I was asked what made me choose the temporary internship over
People Come And Go, But Culture Is Enduring Learn More »
A recent study found that people remember 80 percent of what they see, making visual communication in social media even more important. Since social media is an integral outlet for marketing professionals, it is imperative to create eye-catching graphics that engage the viewer. This blog post features the top resources for creating graphics and modifying
7 Photo Editing Resources For Your Visual Marketing Learn More »
Several months ago, Bill Kiefaber was announced as the newest partner of Marketing Works, adding a brilliant marketing mind to the Marketing Works leadership team. Throughout my time knowing Bill, he has always been the utmost professional, providing the MW team and clients with incredible counsel and support. It wasn’t until several weeks ago that
10 Things You Might Not Know About Bill Kiefaber Learn More »
Have you ever walked into a networking event feeling incredibly awkward and thought, “Wow, I wish someone at Marketing Works would write a blog post featuring tips for my next networking event?” Well, this is your lucky day. Grab your business cards, prep your elevator speech and buckle up, because you’re on the fast track
15 Tips For Your Next Networking Event Learn More »
