2 score and 17 days ago, I embarked on my journey aboard the S.S. Marketing Works, and I am currently a little over halfway through my voyage. I have only been here 7 weeks and I’ve already conquered a mechanical bull (picture at right), attended my first wedding shower, and learned how to make a fantastic […]
The Halfway Point of My Marketing Works Journey Learn More »
As technology continues to expand and influence our daily lives, social media has become an integral part of strategy for business-to-business marketing. A strong social media strategy can help an organization build a strong brand, establish itself as a thought leader in the industry, increase SEO rankings and ultimately, generate leads. But, with all the
Top Social Media Channels for the B2B Marketer Learn More »
A crisis can happen to any organization, whether you are prepared or not. While it is easy to say, “That will never happen to us,” it is extremely important to understand that it CAN happen to you. And there are positive and negative ways to handle a crisis situation. While we highly recommend that every organization
Listeria Hysteria: Jeni’s Ice Cream a Model Example for Crisis Communication Learn More »
In early 2000, Tim and Tricia McConnell opened the Columbus branch of Comfort Keepers, a nationwide in-home care organization dedicated to offering seniors and their families the convenience of companionship, homemaking and personal care, all delivered in the comfort of the home. Comfort Keepers offers a wide array of services, from meal preparation and light
Client Spotlight: Comfort Keepers Celebrates 15 Years of Success Learn More »
Marketing Works is proud to announce that Stacy Wood will be transitioning into the role of Chief Strategy Officer (CSO). Strategy is one of our stated differentiators. It’s who we are. “This is what makes Marketing Works unique,” says Wood. “We are not just looking to determine the right marketing plans for our clients. We
Marketing Works Team Spotlight: Stacy Wood Learn More »
Last week, our prioritization blog focused on the Hoshin Star Technique. To recap, this method allows you to compare each of your tasks head-to-head with one another in order to determine which task is the most important. To read the Hoshin Star Technique Blog post, click here. This blog post will focus on the ‘4-Square’
Prioritizing Your Work: The 4-Square Method Learn More »
In the fast-paced world of marketing, it is integral to stay on top of the projects and tasks at hand. Many professionals create to-do lists in an effort to organize the madness, but having a huge inventory of tasks to complete can often increase stress levels. There are many methods of prioritization, but not all
Prioritizing Your Work: The Hoshin Star Technique Learn More »
Marketing Works is pleased to announce Alexandra Can as the newest Account Manager. Alexandra joins us after several years at software startup RES, where she was the Director of Marketing. Originally from Columbus, Ohio, Alexandra is an alumna of The Ohio State University and holds a B.A. in Strategic Communications with a minor in Textiles and
Marketing Works Team Spotlight: Alexandra C. Learn More »
Marketing Works is excited to welcome Amanda Pierce to our agency as the newest Account Coordinator. Originally from Bexley, Ohio, Amanda is an alumna of The Ohio State University, where she studied journalism. In her new position, Amanda serves as the daily contact for various business-to-business accounts across a variety of industries. In addition to
Marketing Works Team Spotlight: Amanda P. Learn More »
Hello Marketing Works and Friends! My name is Matthew Balzer, and I am pleased to be newest member of the Marketing Works team. I am joining the team as a Marketing Communications intern for the next several months, and could not be more excited for this opportunity! I am a recent graduate of The Ohio
A Fresh Face to Marketing Works Learn More »
