strategic marketing plan

4 Things to Keep in Mind When Considering Marketing Automation

Marketing Tips / By

A common misconception regarding Marketing Automation is to assume it will fix all of your marketing problems. In reality, Marketing Automation is a tactic that allows you to determine when and how to reach your audience. Marketing Automation requires strategic planning in order to successfully engage your audience. Before deciding to commit to using Marketing Automation, […]

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Leader of the Pack Part 1: How your company can benefit from thought leadership

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We are transitioning from a knowledge-based economy to a wisdom-based economy. It’s no longer just about what you know, but what you do with what you know. -Glenn Llopis, Forbes Thought leadership is frequently included as an element in Marketing Works’ strategic marketing plans. But, sometimes it’s difficult for the client to understand exactly what

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