Insights
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Slang and Filler Words to Avoid in Business Conversations
Whether you are presenting a new proposal, hosting a debate or engaging in professional conversation, there are a few words and phrases you should try to avoid. Using slang or…
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Is Your Organization Ready for the Unexpected?
None of us expects a crisis to happen – hence why it is a crisis. And yet it only takes one incident to cause your organization potential harm to its…
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Four Proofing Pointers for Producing Flawless Copy
Proofreading is an important element of success in the business world that’s often overlooked. Sending a proposal to a prospect that’s full of punctuation and grammatical errors for instance, could…
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Optimizing PowerPoint: An untapped resource
If there is one aspect of the Microsoft Office Suite that I always enjoyed, it is PowerPoint. First introduced to me in high school, PowerPoint presentations were mainly used as…
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5 To-dos for Strategic Keyword Development
We live in a digital era, one in which surfing the net trumps scanning the yellow pages, visiting the local library or perusing through an art gallery. This type of…
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Mind the Gap: It Could Hurt Your Business
If you’ve ever traveled on the London underground transportation system, you will recall the signs posted everywhere telling you to “Mind the Gap” when you get on and off the…
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Let Your Company Culture Inspire Your Brand
Earlier this week, I had the opportunity to present a webinar to the Columbus Chamber of Commerce discussing how our culture (internal brand) influences our external brand. Put in human…
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Brenda, Marketing Works CEO, Named as Finalist for NAWBO Visionary Award
A great leader is indicative of a great team. Because of this, the entire team here at Marketing Works takes great pride in announcing our leader’s most recent achievement. Our…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.
