Insights
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PRSA PRism Award: Client Win
Marketing Works takes home PRism Award of Excellence for work with KeyBridge Medical There is nothing that makes us happier than achieving great results for our clients, which is why…
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Epic Marketing Fails: An Encore Presentation
Global Marketing Fails Although failures occur in every form of marketing, few have created as many embarrassments as global marketing. Marketing across cultural borders opens the door for all kinds…
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Epic Marketing Fails: Providing a Laugh and a Lesson (Part Three of Three)
FAIL #5: Coca-Cola trashes more than its image Image source: http://www.searchinfluence.com/2012/04/memorable-marketing-fails/ As a sponsor for the NCAA Final Four, Coca-Cola thought it would be a good idea to graffiti its…
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Epic Marketing Fails: Providing a Laugh and a Lesson (Part Two of Three)
FAIL #3: Pepsi fails at Chinese translation Image source: http://www.glantz.net/blog/campaigns-that-failed-to-translate You may remember Pepsi’s old slogan, “Come alive with the Pepsi generation.” Well…Pepsi probably wishes they could forget this one.…
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Epic Marketing Fails: Providing a Laugh and a Lesson (Part One of Three)
Poorly thought out placards can unintentionally create a citywide bomb scare. Advertising with graffiti can enrage an entire town. A poorly translated slogan can make your company the laughingstock of…
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Learn the Art of Networking and What PRSA Offers to New Pros
Next Thursday (March 29), Marketing Works’ President, Brenda Stier-Anstine, will be presenting at the Columbus PRSA New Pros’ first open workshop at Camelot Cellars in the Short North. She will…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.
