Epic Marketing Fails: An Encore Presentation

Posted by admin • May 2, 2012

Global Marketing Fails Although failures occur in every form of marketing, few have created as many embarrassments as global marketing. Marketing across cultural borders opens the door for all kinds of mix ups and mistakes. Unfortunately, when you take your marketing into other regions, your message can easily get…lost in translation. Here are some of… Read More

Epic Marketing Fails: Providing a Laugh and a Lesson (Part Three of Three)

Posted by admin •

FAIL #5: Coca-Cola trashes more than its image Image source: http://www.searchinfluence.com/2012/04/memorable-marketing-fails/ As a sponsor for the NCAA Final Four, Coca-Cola thought it would be a good idea to graffiti its logo all along the French Quarter of New Orleans where the games were being hosted the weekend of March 30, 2012. Unfortunately, Coke soon learned… Read More

Epic Marketing Fails: Providing a Laugh and a Lesson (Part Two of Three)

Posted by admin • April 30, 2012

FAIL #3: Pepsi fails at Chinese translation Image source: http://www.glantz.net/blog/campaigns-that-failed-to-translate You may remember Pepsi’s old slogan, “Come alive with the Pepsi generation.” Well…Pepsi probably wishes they could forget this one. Only after taking the campaign and the slogan to China did they realize that in Chinese the slogan translated to “Pepsi brings your ancestors back… Read More

Epic Marketing Fails: Providing a Laugh and a Lesson (Part One of Three)

Posted by admin • April 26, 2012

Poorly thought out placards can unintentionally create a citywide bomb scare. Advertising with graffiti can enrage an entire town. A poorly translated slogan can make your company the laughingstock of a nation. They sound crazy, but these are some of the true and outrageous lessons that major companies have had to learn from failed attempts… Read More

Writing Content? Use Super Bowl Ads as Inspiration.

Posted by Bill Kiefaber • February 8, 2012

The Super Bowl. That special time of year when Americans gather around their televisions to watch commercials. Oh yeah, and we tune in for a little football too! It seems that each year anticipation for the big game becomes more focused on what advertisers will pull out of their creative bag of tricks than the… Read More