Is Southwest’s famous culture in jeopardy?

Posted by Mworks740 • April 5, 2013

Over the past few weeks I have seen a lot of advertisements while watching March Madness. One ad in particular stood out to me, Southwest’s new spring campaign ‘Welcome Aboard.’ This ad is very different from the Southwest ads I am accustomed to seeing. It feels like a brand shift to me. The sense of… Read More