Webinars Part 2: 3 Tips to Plan a Successful Webinar

Posted by Mworks740 • September 29, 2014

How do you create an audience for your webinar? Reaching your audience directly through email or social media are most common ways to drum up interest in your webinar. By attaching a link, recipients can easily access your webinar and participate. Once you’ve targeted your audience, it’s time to prep. Here are 3 tips to… Read More

Webinars Part 1: How Webinars Can Help Your Brand

Posted by Mworks740 • September 22, 2014

Are you looking for a way to draw potential leads to your business? Consider hosting a webinar! Webinars offer a great way to reach a wide audience in a place that’s convenient for everyone. If you’re still on the fence, consider these three ways webinars can help your brand: Encourage leads. What better way to… Read More

What Do Your Words Say About You?

Posted by Mworks740 • August 14, 2014

  Have you ever wondered if you’re over or underusing certain words in your written communication such as blogs, newsletters, website, etc.? Try using Wordle, it’s a free, easy-to-use service that creates a word cloud of your most commonly used words. Here at Marketing Works, we made our own word cloud out of our blog.… Read More

Responsive Design and Mobile Design – what’s right for you?

Posted by Tom Heinmiller, Guest Blogger • July 3, 2013

    A guest post from Kurt Diekmann, Account Executive at Switchbox. So, you’ve likely heard it before from our client: “I want a responsive design* for my website.” And like all good account managers, we immediately think “Yes, Client! We’ll get right on that!” Because honestly, no one wants to upset the client. But… Read More

WorkComp Case Study: Leverage Our Industry Experience

Posted by Mworks740 • June 13, 2013

In the constantly evolving market of workers’ comp, mergers and acquisitions have become a new norm. Stone Point capital acquired Progressive Medical, Healthcare Solutions acquired ScriptNet and Aetna acquired Coventry, just to name a few. While many in the business know of our involvement in the rebranding of Progressive Medical after acquisition, some of our… Read More

Writing Content? Use Super Bowl Ads as Inspiration.

Posted by Bill Kiefaber • February 8, 2012

The Super Bowl. That special time of year when Americans gather around their televisions to watch commercials. Oh yeah, and we tune in for a little football too! It seems that each year anticipation for the big game becomes more focused on what advertisers will pull out of their creative bag of tricks than the… Read More