Essential Concepts for Social Media Strategy: Part 2
Posted by Mworks740 • July 16, 2015
Welcome to Part 2 of our three-part series, which breaks down the foundational elements of a company’s social media strategy. In part 1 of this series, we broke down the importance of vision. This entailed research, targets, a mission statement, goals and a plan. Once you can clearly “see” where you want to go and… Read More
Writing Content? Use Super Bowl Ads as Inspiration.
Posted by Bill Kiefaber • February 8, 2012
The Super Bowl. That special time of year when Americans gather around their televisions to watch commercials. Oh yeah, and we tune in for a little football too! It seems that each year anticipation for the big game becomes more focused on what advertisers will pull out of their creative bag of tricks than the… Read More