Let Your Company Culture Inspire Your Brand

Posted by Mworks740 • June 14, 2012

Earlier this week, I had the opportunity to present a webinar to the Columbus Chamber of Commerce discussing how our culture (internal brand) influences our external brand.  Put in human terms, we learned that in organizations, as in life, beauty is only skin deep; it’s what’s on the inside that counts.  It was the best… Read More


Company culture: What’s your icon?

Posted by Mworks740 • April 11, 2012

Every company has a logo.  But how many organizations have an icon that represents what it stands for?  In my work helping companies articulate their culture, we often “personify” the company, using its personality and values to create a snapshot of who the company would be if it were a person.  It is given a… Read More