company values

Finding Your Organizational Identity

BrandAlignment Marketers, Company Culture, Marketing Tips / By Mworks740

Remember the WWJD bracelets worn as a reminder to base our daily decisions on what Jesus would do? Because we know Jesus’ values, how he lived his life, and examples that he shared, the WWJD question is easy to answer across a broad spectrum of circumstances. We can be fairly certain we will make good […]

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Company culture: What’s your icon?

Marketing Tips / By Mworks740

Every company has a logo. But how many organizations have an icon that represents what it stands for? In my work helping companies articulate their culture, we often “personify” the company, using its personality and values to create a snapshot of who the company would be if it were a person. It is given a

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company values

Finding Your Organizational Identity

Company culture: What’s your icon?

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