Essential Concepts for Social Media Strategy: Part 2

Posted by Mworks740 • July 16, 2015

Welcome to Part 2 of our three-part series, which breaks down the foundational elements of a company’s social media strategy. In part 1 of this series, we broke down the importance of vision. This entailed research, targets, a mission statement, goals and a plan. Once you can clearly “see” where you want to go and… Read More

What Do Your Words Say About You?

Posted by Mworks740 • August 14, 2014

  Have you ever wondered if you’re over or underusing certain words in your written communication such as blogs, newsletters, website, etc.? Try using Wordle, it’s a free, easy-to-use service that creates a word cloud of your most commonly used words. Here at Marketing Works, we made our own word cloud out of our blog.… Read More

Responsive Design and Mobile Design – what’s right for you?

Posted by Tom Heinmiller, Guest Blogger • July 3, 2013

    A guest post from Kurt Diekmann, Account Executive at Switchbox. So, you’ve likely heard it before from our client: “I want a responsive design* for my website.” And like all good account managers, we immediately think “Yes, Client! We’ll get right on that!” Because honestly, no one wants to upset the client. But… Read More

Writing Content? Use Super Bowl Ads as Inspiration.

Posted by Bill Kiefaber • February 8, 2012

The Super Bowl. That special time of year when Americans gather around their televisions to watch commercials. Oh yeah, and we tune in for a little football too! It seems that each year anticipation for the big game becomes more focused on what advertisers will pull out of their creative bag of tricks than the… Read More